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AdMob, the world's largest mobile advertising marketplace, announced today that it has served more than five billion targeted ads since its launch in December 2006. The AdMob Marketplace has grown with the addition of new mobile web sites and new advertisers and the organic growth in usage of the mobile internet. This was demonstrated as AdMob served over one billion ads in July alone.

AdMob is the leader at providing a critical monetisation model for mobile web sites, AdMob serves targeted banners and text advertisements for mobile web sites using mobile specific parameters, as well as contextual and demographic information. The AdMob Marketplace features more than 2,000 mobile web sites and hundreds of brand and direct response advertisers. AdMob serves advertisements that are viewed by users in over 160 countries every day.

The top markets (by ads served) are the United States (45% of all impressions), South Africa, United Kingdom, India, Germany, Australia, and Israel.

The top handsets that serve mobile ads are in order Nokia (33%), Motorola (14%), Samsung (12%), Sony Ericsson (12%), and Sanyo (5%).

"AdMob's growth is a testament to the growth of the mobile internet and proof that advertising business models are viable in mobile," said CEO Omar Hamoui. "Mobile is a unique environment with new challenges and we are proud to work with our publishers and advertisers to unlock the enormous opportunity in mobile marketing."

To mark the occasion, AdMob released some information about the 5 Billionth ad served - The ad was served on August 1, for Electronic Arts' "NCAA Football." The advertisement was seen on AdMob publisher 'CBS Sportsline' by an AT&T subscriber using a Motorola RAZR v3.