Agence France Presse and MoMac launch AFP Mobile - a new mobile solution for news organisations globally

Posted Tuesday, July 8, 2008

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Agence France Presse and MoMac launch AFP Mobile - a new mobile solution for news organisations globally

London 8th July 2008: Global news agency, Agence France-Presse (AFP) has selected MoMac and its mobile publishing platform, GoMedia, to launch AFP Mobile, a new mobile solution that enables newspaper publishers, online news outlets and mobile network operators to rapidly deploy a fully functioning, rich media mobile news service.

AFP's customers will now have the option to mobilise any AFP editorial content (real-time stories, video and images), brand it, and offer it to their own customers on the move via the mobile internet.

AFP will base the service on MoMac's award winning mobile media publishing platform, GoMedia, drawing upon its global network of newspapers, magazines, and online news outlets to offer them the newly created service on a white label basis. GoMedia provides seamless technical and billing integration with all operator networks and in the off-portal environment, automatically provisioning content for thousands of different mobile handsets.

AFP will execute the sales, site build using the GoMedia toolkit, and client management of the service whilst MoMac will deliver back-end integration, billing and delivery with its global network of mobile network operators and for the off portal environment.

The service will work on a simple subscription or advertising revenue share model, simplifying and lowering the cost of entry to the mobile internet market for thousands of publishers and media companies around the world.

The deal reflects MoMac's expansion strategy to acquire mobile publishing companies that have a strong domestic presence or as with AFP, create partnerships with companies that can exploit the advanced versatility of the GoMedia platform and have the international network to launch mobile internet sites based on its flagship product.

Erik Monjalous, Sales and Marketing Director of Agence France-Presse said: "Thanks to this publication platform, we are able to offer mobile players, from carriers, handset manufacturers to application developers, a complete offer which covers all their editorial and technical needs."

Sham Careem, Managing Director of MoMac UK said: "By combining AFP's unique content and global reach with MoMac's experience and advanced technology in mobile platforms, we will enable publishers all over the world to enter the mobile space quickly and economically."

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About Agence France-Presse

AFP is a global news agency, delivering fast, accurate, in-depth coverage of the events shaping our world from wars and conflicts to politics, sports, entertainment and the latest breakthroughs in health, science and technology. With 2,900 staff and stringers spread across 165 countries, AFP covers the world 24 hours a day in six languages; delivering the news in video, text, photographs, multimedia and graphics. For more information about AFP, please go to www.afp.com.

About MoMac

With MoMac's GoMedia mobile publishing platform, over 500 mobile Internet sites are currently managed. GoMedia is an end-to-end mobile media suite, enabling media companies to create and manage professional mobile websites, including streaming audio and video, mobile advertising and social networking. The platform optimises both content and functionality to the specific handset of the end-user, supporting relative simple handsets, to smartphones, BlackBerry and iPhone.

With more than 40 employees and offices in London, Rotterdam, Paris and Amsterdam, MoMac (founded in 2001) provides mobile websites to media companies in The Netherlands, United Kingdom, France, Germany, Belgium, Ireland, Switzerland and South-Africa. Among its media clients are Emap, IPC Media, ITV, Sanoma, MTV, AFP, ANP, Dutch Public Broadcast services (NPO), CNet, SonyBMG and Ministry Of Sound. MoMac also services many European Mobile Operator Networks, such as O2 UK, KPN, 3 UK, Vodafone, Orange and T-Mobile.