Telegent enables free mobile access to TV broadcasts of summer sporting.

Posted Wednesday, July 16, 2008

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71% of Chinese consumers surveyed interested in watching this summer's
sports competitions on free-to-air mobile TV phones

SHANGHAI, CHINA - July 16, 2008 - Millions of viewers worldwide will
stay abreast of live sports coverage this summer with TV handsets that
incorporate Telegent's free-to-air mobile TV technology. According to
SINO-MR, a leading China market research firm, 71% of China consumers
surveyed were interested in watching the 2008 Beijing games on a TV
phone, with 41% considering buying one to gain mobile access to the
summer sports coverage. SINO-MR estimates that domestic sales of
free-to-air analog TV handsets will exceed 21 million by year-end,
propelling China to the forefront of mobile TV adoption worldwide and
suggesting that this summer's quadrennial games are set to smash world
records with the number of people viewing the event on mobile TV.

According to Telegent's chief executive officer Weijie Yun, the Beijing
games could be the first major sporting event to be widely viewed on
mobile devices. "Free-to-air mobile TV provides consumers with a
compelling, free and easy-to-use method of watching the same news,
sports and other programming that consumers receive on their TV sets at
home," said Yun. "This explains why sales of analog TV handsets have
already outpaced the number of digital subscription mobile TV viewers
worldwide." Analyst firm In-Stat predicts that 34 million analog TV
handsets will be sold globally in 2008.

This view is backed up by major handset manufacturer ZTE. Mohamed Ben
Hanzaz, vice president of ZTE Brazil noted, "In Brazil, the penetration
of mobile technology combined with strong consumer interest in
television for news and entertainment makes free-to-air mobile TV a
compelling feature for driving consumer demand for handsets." A
separate survey conducted by Telegent in Brazil revealed that 58% of
respondents were interested in mobile access specifically to news and
sports.

The benefits of free-to-air mobile TV are enjoyed not only by consumers
but also by broadcasters and operators. The TV handsets extend the
broadcasters' viewing audience by putting the same programming that
broadcasters deliver to living room TV sets in the consumer's pocket.
Yun added, "For operators, free-to-air TV handsets provide access to the
most popular content without any infrastructure investment, providing a
platform for improving their competitive position in the marketplace."

Telegent's mobile TV technology supports free-to-air standards NTSC,
PAL, SECAM and DVB-T, as well as the digital mobile TV standard DVB-H.