InfoMedia Services named manager of Real Madrid's UK mobile content & SMS operations

Posted Monday, July 21, 2008

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InfoMedia to develop and manage on and off-portal WAP sites, SMS and subscription services and online content for the Spanish super club

21st July 2008: Spanish football giant Real Madrid has become the latest top flight football club to select InfoMedia Services to develop and manage its direct-to-consumer and on-portal mobile content and SMS operations in the UK.

As part of the agreement, InfoMedia will develop and manage one of the most comprehensive direct-to-consumer mobile internet sites for the La Liga champions, as well as creating web based mobile downloads solution which will be integrated into the English language version of the club's official website.

Official Real Madrid microsites are also being developed for major UK operators including Orange, O2, Vodafone, T-Mobile, Virgin Mobile and Tesco Mobile, ensuring Real's million UK based supporters can access the latest information about their club via their mobile phones.

All portals will feature downloadable content as well official club football news and SMS alert packages. InfoMedia will also develop subscription services and special offer bundles such as Champions League video clips. A broad range of additional mobile content services are also in development by InfoMedia, which will manage the global portfolio of Real Madrid mobile content and distribution through telcos, media partners and Real Madrid channels.

Begoña Sanz, Deputy and Sales Director at Real Madrid, said: "Real Madrid has millions supporters worldwide, with a large percentage of those living outside of Spain, so its important that they are able to follow and support the club whichever country they are in.

"In the UK we have one of the highest base of Real Madrid supporters of Europe and mobile is an important channel for interacting with these fans. We are confident that InfoMedia Services will enable us to deliver an immersive mobile experience which will not only be engaging for fans.

InfoMedia Services Commercial Director, Michael Tomlins, added: "Football clubs don't come more prestigious than Real Madrid, so we're delighted to be able to handle the management of its mobile business here in the UK.

"Football is a global phenomenon and we are looking forward to being able to draw on our extensive expertise in content licensing to be able to bring the excitement of Real Madrid to the mobile phones of fans across the world."