Phonecontent.com

FishText: more than 100,000 users in three weeks

New application for cheap SMS text messaging offers big savings over Pay
As You Go tariffs

Whitstable, 13 August, 2008. The SMS text messaging application FishText
(www.fishtext.com) has attracted more than 100,000 registered users
since its launch three weeks ago. FishText is used to send text messages
to destinations across the globe, bypassing the mobile operators'
networks and thus dramatically reducing text messaging charges. FishText
subscribers profit from the lowest messaging rates available anywhere
and can also send free messages to other subscribers.

Installing FishText and creating a FishText.com account is free.
FishText can save over 95% on texts to foreign destinations, as sending
texts to people in other countries is often very expensive on mobile
network tariffs. Typical prices for sending a message (excluding data
charges) with FishText range from GBP0.01 to 0.05 (EUR0.02 to 0.07),
which is a big saving over Pay As You Go tariffs. Users that already
have "inclusive" text messages can also save money by dropping their
bundles or switching to a cheaper tariff. The average top-up amount for
FishText is GBP13, mostly by using PayPal and credit/debit card on the
mobile application. The most active FishText countries (behind the UK)
are Italy, Germany, India, Spain, South Africa, Netherlands, France,
Indonesia, Latvia, Sweden, Belgium and Pakistan.

"We are delighted with the popularity of FishText and feedback so far
indicates that users are extremely pleased with the service", says Ben
Fitter, Director of New Media at CardBoardFish, the specialist SMS text
messaging solutions provider which developed FishText. "FishText's
success demonstrates that traditional text messaging is an overpriced
and underdeveloped service. Many users have expressed surprise that the
FishText mobile application delivers text messages all over the world so
reliably for just a couple of pence, while their own operator charges
over ten times that amount with some not even providing delivery reports
or charging extra for them."

After registering, every user gets GBP0.20/EUR0.30 worth of free credit,
which is up to 20 free text messages. As an introductory offer which has
been extended to 14th August 2008, FishText users topping up with GBP20
or EUR20 will get their credit doubled, with no expiry date. This will
effectively halve the price of all messages, so that texts to South
Africa or the US for example will cost just 0.7 pence.

FishText is ad-free and the recipient will see the sender's normal
mobile phone number without any FishText branding. FishText also enables
text messages of up to 459 characters and supports the synchronization
of the mobile and the web-based application. FishText uses strong
encryption to keep customer data safe and secure on both the mobile
application and the web.

The application runs on most Java enabled mobile handsets
(wap.fishtext.com) and unlike many other applications that require
high-end handsets, FishText is accessible to a mass market audience.
FishText can also be used via the Internet (www.FishText.com), thus
giving the freedom to use either method, or both, to send and receive
text messages.

A tutorial on how to use the FishText mobile application, as well as
further information on pricing, coverage and data charges used by
FishText are available at www.fishtext.com.