Admoda and Adultmoda Join The MMA - 2nd September 2008

Posted Tuesday, September 2, 2008

 E-mail this page    Printer-friendly page

MobVision is pleased to announce that they have joined the Mobile Marketing Association (MMA) on behalf of their mobile advertising networks, Admoda and Adultmoda.

Whilst Admoda's membership of the MMA will offer significant benefits, MobVision believes that it is Adultmoda, and its unique insight into the 18+ mobile advertising sector, that will prove particularly interesting. No other MMA member company openly offers an adult mobile internet advertising solution, especially on the scale of Adultmoda. Adultmoda is by far the world's largest adult mobile advertising network serving millions of ads daily on the mobile web.

MobVision are confident that Adultmoda's experience in mobile advertising for the adult sector will give the MMA and its members a valuable insight into a rapidly growing adult advertising market on the mobile web. Adult is often first to capitalise on new marketing and billing methods so it is extremely important that the adult sector is not left in the dark about mobile advertising best practices.

Sebastian Garel-Jones, MobVision Account Director commented, "Adultmoda can add some real value to a huge sector of mobile advertising that has remained swept under the carpet. We are working on a global basis with most of the adult mobile brands and we believe it is crucial they get a voice, and benefit from all the invaluable work the MMA does for mobile advertising. It is essential that adult mobile advertisers/publishers are fully aware of the mobile advertising guidelines, and are able to contribute to, and benefit from, MMA developments and best practices."

"We're pleased to welcome MobVision to the rapidly expanding MMA community of members," said Laura Marriott, President of the MMA. "The diversity of our membership continues to reinforce our ability to drive effective collaboration across all parts of the mobile marketing ecosystem. We're looking forward to MobVision taking an active role in our mission to educate the industry and lead the development of guidelines and best practices, enabling brands to leverage opportunities, whilst ultimately ensuring a positive consumer experience."

Both Adultmoda and Admoda have been active for over 2 years in which time they have gained an unrivalled experience of both the adult, and non-adult mobile web advertising market.

www.mmaglobal.com
www.admoda.com
www.adultmoda.com