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6th October 2008: Business Logic Systems, the developer of business intelligence and marketing campaign software for mobile telecoms companies, has launched InTelestage Revenue Optimiser, a revolutionary managed service to help mobile telcos increase revenues from pre-paid customers, while building long-term loyalty.

Revenue Optimiser is an automated recharge management and measurement tool that enables mobile operators to incentivise and reward notoriously fickle and hard-to-monitor pre-paid customers via personalised SMS marketing campaigns. As a managed service, it can be funded from operating, rather than capital expenditure, for a fast ROI with little risk.

By enabling marketeers to segment pre-paid customers based on often unused usage data from billing systems, Revenue Optimiser minimises revenues lost through value destructive, scattergun offers and blanket discounts that do not necessarily change customer behaviour.

Subscribers are rewarded for profitable behaviour with bonuses paid, for example, on the value, timing or method of their recharge. As they become more engaged in interactive text marketing, subscribers also become more willing to buy extra services. This enables mobile telcos to significantly increase the lifetime value of their customers.

Because the entire process is automated, multiple campaigns can run simultaneously to different micro segments of the subscriber base. Offers can be applied directly to subscriber accounts, without any need for manual intervention.

"Revenue Optimiser resolves a huge headache for mobile operators," says Stewart Goldberg, Executive Chairman, Business Logic Systems, "As markets reach saturation, mobile operators must focus on reducing churn while increasing the lifetime value of prepaid customers to sustain revenue growth. To do this in the current economic climate where there is increasing pressure to reduce capital expenditure presents a real challenge to operators.

"Revenue Optimiser is a cost effective solution that requires no up front investment, no technical know-how and empowers marketeers to quickly and easily roll out targeted loyalty campaigns to reward and retain profitable customers."

Set-up is simple. A data collection server is installed on the customer premises and is connected via VPN to equipment located in one of Business Logic Systems' secure data centres. Once the system is up and running, a monthly consultation session can be provided for maintenance purposes. User rights on different levels can be established for increased security.

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About Business Logic Systems

Founded in 1996, Business Logic Systems offers Business Intelligence and Campaign Management solutions, using our InTeleStage portfolio, to unlock the value of real-time customer data and create new revenue sources for global mobile operators. We do this in two ways:

• We offer a modular suite of products and technologies designed for easy integration with third party systems, enabling platform providers and developers to create their own innovative marketing solutions

• We deliver powerful solutions that help mobile operators increase customer value and build long term subscriber base loyalty by analysing customer behaviour trends and responding instantly with highly-targeted real-time communication

Our extensive experience in the telecoms industry and commitment to open architecture using the latest .net technology allows us to offer a unique combination of benefits that cannot be matched by our competitors:

• Fully automated marketing processes - our solutions enable marketers to access, understand and act upon real-time customer data from multiple sources across multiple communications gateways to create highly-targeted concurrent campaigns across the entire customer base

• Easy integration with third party systems - our interfaces with widely-used billing, business intelligence, CRM, call centre and IN systems means operators and communications solutions providers can increase the value of existing IT investments

• Unique two-way dialogue between operator and subscriber in real-time - third-party systems are automatically updated without manual intervention for true closed loop marketing

• Proven scalability - our largest customer can handle up to 120 million transactions a day

• Strong partner philosophy - we work closely with mobile operators and communications solutions providers to share best global industry practice and support effective knowledge transfer

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. Our partners include Acision, Alcatel-Lucent and Ericsson. We work with some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra