Phonecontent.com

Mobile Interactive Group (MIG), the fastest growing digital media company in the UK serving the digital and mobile market, today announced the appointment of Rachel Price as Business Development Manager, ramping up MIG's capabilities to help brands with their mobile strategies and bolstering the team for further expansion.

Previously the UK Advertising Account Manager at Rhythm New Media, Rachel was responsible for launching the first ever ad funded video service on mobile. She also initiated the development of mobile video campaigns for high profile brands covering multiple sectors including Heat Magazine, Nissan, Coca Cola, Nivea, Barclaycard and 20thCentury Fox.

Other accomplishments include managing the launch of allaboutyou.com, the first ever website specifically dedicated to 30+ females, whilst at Handbag Publishing Group.

Rachel will report directly into Anthony Nelson, Business Development Director at MIG. Her responsibilities will include working alongside leading media agencies such as OMD to present mobile solution and strategies to brands and to work with MNO's, including Vodafone and Three, to promote MIG's vast portfolio of products and services.

She will also actively advise on innovative interactive products and creative solutions to meet and exceed the demands of MIG's ever growing client base, enabling engaging customer interactions.

Anthony Nelson, Business Development Director, MIG, said "We are delighted to welcome Rachel to the MIG team. Her knowledge of ad funded video services, experience of initiating mobile video campaigns for leading UK household brands across a variety of sectors and relationships within the industry make her a tremendous asset to the group."