11.11.2008 Playfon, the international multimedia entertainment company, announces its entry to the Azerbaijan Cellular Market. Geographical expansion answers company's strategic purpose, which aims at promoting partnership with the leading vendors of mobile handsets worldwide Nokia and Sony Ericsson and carrying out different co-projects on the international markets, including CIS.
Currently, Playfon assumes the integration of the multimedia entertainment service, development and technical support of the digital content, licensing and product adaptation for the existing, upcoming and future Nokia and Sony Ericsson devices, presented in Russia, Ukraine, Kazakhstan, Belorussia and Georgia. From today all customers of these models in Azerbaijan will have an instant access to the best wireless content worldwide, too. All these products will be available to Azerbaijan owners of Nokia and Sony Ericsson handsets through the links embedded into the menu and on the site www.sonyericsson.ru in the section "Fun & downloads".
Moreover the greatly expanded collection of premium content will be available for the subscribers of the biggest local GSM operator network Azercell Telecom. Specially developed by Playfon's employees mobile portal was launched in June 2008. At the same time Playfon expands its affiliate program B2M, which enables the owners of web and wap-sites to generate income from mobile content with no money investment.
"There are excellent opportunities for the business development in Azerbaijan. The cellular market growth potential is observed in different areas in this region. But the core of the Playfon's geographical expansion in CIS is the extension of collaboration with the universally recognized manufacturers and Playfon's business partners Nokia and Sony Ericsson. Moreover we are positive that our cooperation with Azercell will be efficient and fruitful", - vice-president of Playfon Vladimir Borodin said.