Zain Group sees ROI on Ringback Tone Solution in 10 days
Cape Town, 18th November, 2008 - Jinny Software, a leading supplier of personalised messaging and media processing platforms to mobile network operators, today announced that its Ringback Tone Server solution has driven a tremendous 10-day return-on-investment (ROI) for a Zain Group operator in Africa. The initial 8% uptake by the 4.5-million subscriber base meant the operator was able to re-coup initial capital outlay, rapidly, within a 10-day period, through additional revenues generated from Ringback Tone subscriptions and tones purchased.
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