Xtract's five-point recession action plan for mobile operators: marketing innovation offers the best, and possibly only, ROI in 2009
While mobile operators are perhaps not the worst hit businesses by the recession, subscribers may put off a phone upgrade and perhaps will be less likely to try out new services, reducing their call and texting volumes to save cash. In this climate, 2009's business strategies for all major mobile operators will involve some combination of five goals:
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